What do we do?

Océano Azul represents the audacity to go beyond the limits of known markets to conquer unexplored growth horizons.

Consultancy

It's not about competing to win, but about innovating to make the competition irrelevant.

Consulting

Personalized R&D consulting to develop new lines of business.

New markets

We help companies find niches with no competition and better profitability.

A smooth sea never made a skilled sailor

The power of Océano Azul

Cirque du Soleil

They replaced animals with dance and theater, elevating the circus to the level of dramatic art. They achieved something unprecedented: people who would never attend a traditional circus fill their shows, while longtime fans consider it the best show in the world.

20 years after its creation, Cirque du Soleil remains without competition.

Nintendo Wii

It left behind high-end graphics and complex plots, managing to expand the market to people who had never played a video game before (families, senior citizens), with a console with simple motion controls and emulating real-world activities.

Wii forced a reinvention of entertainment for the whole family and continues to dominate the market a decade after its launch.